Blog - It's Ideal Marketing

Marketing automation – start with the basics and build upon on this

Marketing automation isn’t about choosing a provider and dutifully linking up your customer database, email and website.  Too often I see businesses trying to adapt software to their company needs rather than the other way round. I recommend (as with any marketing activity) to start with a goal.  What is[…]

Read More »

Advertising – Survival of the fittest

How to make your advertising stand out from the crowd Every day the average consumer is subjected to between 3,000 and 5,000 adverts.  Advertising is all around us: TV, radio, magazines, billboards, tube, train, bus stations, online articles, social media… and so on. As individuals, the sheer volume of advertising[…]

Read More »

Location Advertising

With the advent of social media and other forms of digital advertising/promotion businesses often overlook ‘location advertising opportunities’ to promote their business. Even in this fast paced digital arena when the emphasis is on content marketing, SEO and social media we are still surrounded by printed advertising. If your business[…]

Read More »

What’s your Marketing Plan for 2016?

We all know the old saying ‘if you do what you’ve always done, you get what you always got’ – so what are you going to do differently in 2016 to increase business awareness, turnover and profitability? Often when I talk to companies about marketing strategy I sense a feeling[…]

Read More »

Google mobile algorithm update

Unless you’ve been on another planet in the last couple of months you’ve probably heard about the new google mobile algorithm update for websites – nicknamed ‘mobilegeddon’!. Google gave business owners a couple of months to make changes to their site or get hit hard by the algorithm update. How[…]

Read More »

Analysing and understanding your web traffic

Analysing and understanding your web traffic Are you looking to update or re-design your existing website? If so, please ensure you understand how your current site is performing – this will prevent you from re-inventing the wheel. In the excitement of discussing and implementing a new design and content the[…]

Read More »

Are you using images from Google to illustrate your blog posts?

Are you using images from Google to illustrate your blog posts, email campaigns or social media articles? It’s very easy to do a Google search on images and find plenty without any watermarks and no sign of any cost implications for copying and re-using, however, that doesn’t mean that they[…]

Read More »

Don’t just jump on the mobile app bandwagon!

I’ve noticed a significant increase in ‘FREE’ mobile app adverts appearing within the various social media platforms. These glitzy looking apps seem to be enticing the small business owner, but before you are drawn by the bright lights can I ask you to stop and think about the following:- 1.[…]

Read More »

Design your own cover photo in Facebook

Do you look at the Facebook pages of some of the bigger brands and envy their cover photos with great imagery and messages and think “If only I had their budget?”. Well the fantastic people at Tabsite.com have created this really handy template in PowerPoint for you to create the[…]

Read More »