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Adding your photo to LinkedIn

A professional ‘up-to-date’ photograph of yourself is an absolute must on any social media platform. It amazes me as we move in 2014 just how many people are still ignoring this basic task. So if you want to be taken seriously, let me ask you two very important questions:- 1.[…]

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Sharing posts on facebook

Sharing a post from a business page on Facebook can have a dramatic impact on your page insights. We all know it can sometimes be like drawing teeth to get engagement on your business page but while likes and comments are good, sharing is the name of the game to[…]

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It’s all about how you communicate

I felt compelled to share this fabulous example of how Juliet could have changed the turn of events with Romeo. As you can see, with the right communication the outcome could have been so different. Obviously it’s a bit late for them now but it isn’t for you. If you[…]

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Facebook – latest stats prove it’s still working

All the experts talk about how Facebook can drive traffic, leads and customers to your website but is it working for you?  How much do you know about Facebook – have you grasped who you are trying to reach, the best time to reach them, how to engage with them etc?  If you[…]

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What does your logo/brand say about you?

I’ve spent quite a lot of time in the past few weeks working with new organisations and I’m delighted to say each one has thought carefully about the brand and the message they want to convey.  They have bought into the importance of a professionally designed logo and product/service brochure,[…]

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38% of information shared on the web is on Facebook – is your business?

A new report out from ‘Share This’ still shows Facebook to be dominating the social media scene but there are some interesting twists and turns between our sharing of entertainment and shopping info to business and health.  Please read on:- To access the report directly, please visit http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic/ Sharing is[…]

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Has the Yellow Pages had its day?

I’ve just taken receipt of the all new Yellow Pages.  The marketing spin is ‘new look’, ‘new content’, ‘new size’, but one can’t help noticing that the very nature of its new size appears to be a reflection of changing attitudes towards printed directory advertising. This once colossal bible that[…]

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How to change your default landing page on Facebook

Do you want to change your default landing page on Facebook?  Here’s how:- 1. Click on ‘Edit page’ underneath your photo or image on your company page 2. Click on ‘Manage permissions’ 3. Click on ‘default landing tab’ 4. Select the appropriate page and save changes. Visitors will now land on your chosen[…]

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The 5 Step Marketing Plan to Business Success in 2011

A marketing plan doesn’t have to be a huge drawn out document that leaves you quaking in your boots at the very thought of it.  If it’s the first time you’ve embarked on such a task then take it back to basics. Follow my 5 steps and look forward to[…]

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